How The Yeatman Group Used AI Voice Calls to Re-engage Cold Leads
Published October 28, 2026 · Source: HousingWire
Virginia mega team The Yeatman Group uses an AI voice agent, most recently Mod AI, to call older "very cold" leads, book appointments and hand them to humans. According to HousingWire, most of those leads have responded, though some show "AI fatigue."
Result, in their words: Cold leads have mostly been responsive to the AI voice calls, though some have a bit of "AI fatigue" and do not want to engage, according to Nuckols.
From the original
According to Nuckols, The Yeatman Group has most recently used Mod AI to do this, but they are in the process of exploring multiple different companies and providers. “At any point that the AI can’t answer the question, it will transfer the call over to a human, but really the goal is to just reengage those clients and get them further down the funnel,” she said.
What they did
HousingWire reports that The Yeatman Group, a Virginia mega team brokered by Long & Foster, uses an AI voice agent to call older, "very cold" leads and try to re-engage them. Margaret Nuckols, the team's director of operations, told HousingWire that the team doesn't use AI calling for fresh leads. Most recently they have used Mod AI, and Nuckols said they are also looking at several other providers.
How it worked
Nuckols said the goal of each call is to book an appointment and then pass the lead to one of the team's agents or its online sales team. If the AI can't answer a question, it transfers the call to a human. The article doesn't describe call scripts, volumes or how leads are chosen for calls.
This sits inside the team's existing lead system. New leads go into the CRM and get a stage, which helps decide which drip campaign they receive. They are also sorted into "Smart Lists" by timeline and needs. Nuckols described AI as "a tool that is to be used alongside humans," with the aim of connecting a lead to a person as soon as possible.
The result
According to Nuckols, the cold leads have mostly responded to the AI calls. She said some have a bit of "AI fatigue" and don't want to talk to an AI caller. The article gives no appointment or closing numbers.
How to try it on your listings
- Start with old, inactive leads rather than new ones, the way this team did.
- Give the AI one narrow goal, such as booking an appointment, and send anything else to a person.
- Make sure every call has a clear way to reach a human, since some contacts won't want to talk to an AI.
- Sort leads by timeline in your CRM first so follow-up matches where each person is.