How Ryan Serhant Launched a Daily AI Avatar Channel With HeyGen
Published October 25, 2026 · Source: HousingWire
SERHANT. founder Ryan Serhant teamed up with HeyGen to launch @HeySerhant, a channel that will post daily videos of an AI avatar using his likeness and voice for 12 months. He approves the topics. HousingWire reports that the results are still to come.
From the original
And for an agent, every hour spent filming is an hour you’re not with a client, at a showing or working on the business. If you can remove some of that production time while still showing up as yourself, the economics change dramatically.
What they did
According to HousingWire, Ryan Serhant, founder and CEO of SERHANT., teamed up with the avatar company HeyGen to launch @HeySerhant. The social media channel will post original content every day for 12 months. The videos use an AI avatar modeled on Serhant's likeness and voice. He says the goal is to stay visible without giving up time with clients. In his words, he has "more ideas and experience to share than I have hours in the day to sit in front of a camera."
How it worked
Serhant and his team choose the channel's topics and messaging, and HeyGen's technology generates the videos. Every video goes through an approval process. Serhant says anything topical or tied to the market needs his personal sign-off. He told HousingWire that realism mattered to him because HeyGen builds avatars of the actual person rather than a generic presenter. The source doesn't describe the tools or steps in more detail.
The result
No results are reported yet. Serhant says he will judge the project by engagement, trust, leads and new client conversations, not just views and followers. He also wants to know whether people engage differently when they know the content is AI.
How to try it on your listings
These are our suggestions, not steps from the source:
- Pick topics you already talk about every day, such as your market, your process or recent listings, so the content still sounds like you.
- Set up an approval step. Review every script and video before it goes out, especially anything about current market conditions.
- Track leads and conversations, not just views, and give yourself enough time to see what works.