How Veroushka Volkert Uses AI for Listing Remarks and Comps

Published October 27, 2026 · Source: RISMedia

Quick answer

ONE Sotheby's International Realty sales associate Veroushka Volkert told RISMedia she uses AI tools, including the brokerage's AgentAI platform, to write MLS remarks, social content and email campaigns and to pull real-time comps. She says this lets new listings launch with strong exposure from day one.

Result, in their words: New listings "hit the market with strong exposure from day one," according to Volkert

From the original

Integrating different AI tools directly into our market analysis and marketing workflow, including the ONE Sotheby’s International Realty platform AgentAI. We use AI to produce polished MLS listing remarks, social content and digital email campaigns almost instantly, so new listings hit the market with strong exposure from day one. We also use it to pull real-time comps and list-to-sale data.
RISMedia, "Tech Sharpens Strategy: Staying Ahead With the Right Tools", September 25, 2026. View the original

What they did

RISMedia named Veroushka Volkert, a sales associate at ONE Sotheby's International Realty, one of its 2026 Real Estate Newsmakers. When RISMedia asked about her most effective business development strategy, she said she builds AI tools directly into her market analysis and marketing workflow. One of those tools is AgentAI, the ONE Sotheby's International Realty platform.

How it worked

Volkert says she uses AI for two kinds of work:

  • Listing marketing: writing MLS listing remarks, social content and digital email campaigns "almost instantly."
  • Market analysis: pulling real-time comps and list-to-sale data.

AgentAI is the only tool the source names. It doesn't describe her prompts, her review process, or how the comps data fits into pricing conversations.

The result

Volkert says the speed means new listings "hit the market with strong exposure from day one." RISMedia gives no figures for time saved or listing performance.

How to try it on your listings

These steps are our suggestions. They don't come from the source.

  1. Have your photos edited and your key property details ready before launch day so AI-written remarks, social posts and emails can all go out together.
  2. Give the AI tool the facts of the listing and ask for drafts in each format. Check every claim against the property and your MLS rules before anything is published.
  3. Make sure the wording and the photos tell the same story about the home, so buyers aren't surprised when they visit.
  4. Compare AI-pulled comps and list-to-sale figures with your MLS data before you show them to a seller.

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